info@jewelleryimaging.com

Interview by Creative Motion Design 

Why and when did you become a photographer?

I was always interested in the creative arts and after completing Art school in Lithuania I came to the UK and met my husband who traded fine crystals, minerals and fossils. I wanted to assist him in his business and began by photographing some items for his website. He had some of his specimens displayed at the Knightsbridge Design Centre, where they were also selling contemporary art, furniture and jewellery. The owner of the gallery asked me if I could photograph some of their jewellery, which is how I got started in jewellery photography in 2006.

What lead you to mostly photographing jewellery and watches?

I always felt that I would pursue something in a creative field and found that ultimately my true passion lay in photography. I wanted to find a niche where there would be less competition for my new art which led me to decide on jewellery and watch photography, which has certainly proved to be both very challenging and creative.

What is the most difficult challenge in the photography business?

I think that the most difficult challenge for any jewellery photographer is getting the client to understand that there is no such thing as a ‘magic camera’ which takes the perfect photograph in just one click. Jewellery photography is extremely time consuming and technically challenging. This field of photography requires skills that take years to master and I am still learning.

Tell us little about your studio.

My studio is located across the street from my home in the heart of Belgravia in London and many happy hours are spent there creating new ideas and developing techniques to ensure that my clients are satisfied with my work.

What is the most expensive item you have ever photographed?

I have been privileged to have photographed some truly exquisite items of jewellery over my career from some of the known jewellery houses and also from my clients’ private collections, some items worth 6 and even 7 figures.

Where do you see yourself as a photographer in 10 years?

I can’t predict a decade ahead, but as the saying goes: ‘It is not how far you have to go, but rather how far you have come’ I have gained so much more knowledge and experience since my humble beginnings and the first camera. My aspiration is to become one of the top jewellery photographers.

What is the most challenging shoot you’ve been on?

My most challenging project was to shoot gold, platinum and palladium for GFMS (precious metals’ research company) for their yearly magazine cover. The shoot took place in Switzerland in a bank vault. It was a very interesting experience.

What is the one thing you wish you knew when you started taking photos?

I wish I knew about Alex Koloskov earlier in my career. He is a photographer who helps other photographers to achieve their goals. I have learnt a lot from his tutorials on his Photigy website and I am very grateful for all of his help and advice.

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Interview by Creative Motion Design